Has worked in media development, project management, and journalism in diverse cultural environments across Europe; leadership roles in Ukraine’s national media literacy program and consultancy for international organisations, such as IREX, OSCE, UNDP; delivered a series of impactful awareness campaigns and played a key role in shaping media literacy policy in Ukraine; founder of Ukraine’s first government-backed media literacy project, Filter; built and led a team that developed its brand and strategy, reaching over 12 million Ukrainians annually; journalistic background, having worked as an editor and producer with BBC Reel in London, Radio Free Europe/Radio Liberty in Prague and national TV channels in Kyiv; one of the RAF fellows at the UN in New York; Chevening scholar; MSc in Media and Communication Governance from the London School of Economics and Political Science